A two-stage high impact unit that initially loads full width and collapses to a 100% viewable state on timer
Our BFA was developed to deliver 100% viewable brand ads across desktop and mobile. It sits at the top or bottom of the page, and can expand on demand.
Bonus round: we redesigned the unit this year to deliver negligible impact to your CLS score – unlike competitor solutions it won’t hurt your search position.
Intro - 970 x 250px
Expanded - 970 x 480px
Collapsed - 970 x 90px
Expanded - 350 x 125px
Collapsed - 350 x 50px