Providing authentic communities

Audiences and communities

Here at Publisher Collective, we’ve harnessed a mix of first-party data and zero-party data. We’ve then combined it with Natural Language Processing (NLP) technologies to identify the characteristics, interests and behaviours of our audiences and communities across our 180+ exclusively represented sites.

Through these sites we reach 110m+ engaged gamers per month, and by blending both probabilistic and deterministic data, we’re able to curate packages that are tailored to various categories and advertisers. 

Personas

Gamers encompass a spectrum of personas, from the Relaxed Adventurer, who enjoys creating cozy home aesthetics, crafting and binging their latest TV show.

Right through to the Vanquisher, who spends time diving into extreme sports, hitting the gym, and looking to grab their next city break. 

We’ve built up a collection of profiles that capture the essence of these diverse segments. Enabling us to dive into their spending behaviours, interests and preferences. 

This presents advertisers with a golden opportunity to authentically communicate with their target consumer, as all personas are actionable.

Tools

We use the full breadth of our tools to help brands communicate with our audiences and communities

• Contextual Targeting
• 1st Party Data (via Anonymised DMP)
• 2nd Party Data (via Quantcast DMP)
• Zero Party Data (via survey tools)
• Multimedia targeting

Accessing audiences and communities

Get in touch with a member of our team today and find out how we can support you.

From branded and native content to custom high-impact ad formats and immersive multimedia solutions, we deliver tailored advertising strategies that drive results.