From SEO to Core Web Vitals, we've got you covered.
We delve into topics with internal speakers and guest speakers every quarter in our new online event.
What are Core Web Vitals? How do they work? What do they mean? Our team created this guide to support and help you.
SEO is the main tool we have to increase the chances of our sites being discovered by new users, and growing our existing audiences. If you really want to grow your website then you need to ensure you have built it in a way that optimises your SEO.
If you’ve worked anywhere in the vicinity of ad tech for the last few years you’ve almost certainly heard the phrase “supply chain optimisation”, or its acronym, SPO. Far from a simple buzzword, SPO is one of the most effective ways for brands to dissect the layers between media buyers and media owners.
MCM, also known as Multiple Customer Management is a feature from Google that is used in conjunction with their Google Ad Manager 360 (GAM 360) package.
Single Page Application (SPA) is a single-page website format, whereby most of the information that features on the site will stay exactly the same throughout the viewer’s journey.
A Data Management Platform (DMP), as the name suggests, is a software platform used for the collection and management of data.
DMPs allow businesses like ours to identify audiences and be able to segment them, which means we can target specific users when it comes to advertising campaigns.
Video has become far more engaging and far more popular than ever before, check out our top tips for best practices.