DSP vs SSP: What Publishers Need to Know
Ever wondered why two advertisers can bid completely different prices for the same ad space on your site?...
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What Is a Demand Side Platform? A Publisher’s Guide to DSPs
You don’t need to know how demand side platforms (DSPs) work to make money from programmatic ads. But i...
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Bad Ads in Programmatic Advertising: What Publishers Should Know
Every so often, someone in our network pings us with a screenshot. It’s usually something like a garish...
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What Is An Ad Exchange and How Does It Work?
If you’ve ever wondered how ads magically appear on your website the moment someone loads a page, the a...
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What Is Header Bidding and Why It Matters for Publishers
Header bidding is one of the most talked-about concepts in the programmatic advertising andRead more...
What is Adtech: A Deep Dive for Publishers
If you run a website and earn money from ads, you’ve probably heard the term adtech, but what is...
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Adtech 101: The Beginner’s Guide for Publishers
Every pageview on your site is a missed opportunity if you’re not capturing its full value. Too often p...
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Introduction to Programmatic Advertising
If you’ve been in the publishing game for a while, you’ve probably heard the term “programmatic adv...
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Snigel and Publisher Collective Combine to Create a Global AdTech Leader
Big news! We’re thrilled to announce Publisher Collective and Snigel are coming together in a strategic...
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