Sarah Ball 17 January 2025 Our trends for gaming advertising 2024 was a fairly fraught year for the gaming industry. Overall, the number of casual and serious gamers ... Read more...
Sarah Ball 8 January 2025 The ad tightrope: Balancing content and ads Monetization can be a great way for independent publishers to earn revenue from their content. With so ma... Read more...
Sarah Ball 16 December 2024 What’s a VTuber? Streaming can be an incredibly lucrative hobby for a select few, even becoming a full-time career for som... Read more...
Sarah Ball 19 September 2024 Advertising tiers explained There’s a lot that goes into determining the dollar amount an ad is worth. We’ve gone over a few diff... Read more...
Verity Silvester 5 September 2024 Understanding the modern gamer In recent years, the gaming industry has undergone a dramatic transformation, evolving from a niche hobby... Read more...
Sarah Ball 21 August 2024 Cross-platform promotion simplified Whether you’re a publisher or an advertiser, you’re working to market something to your user. It m... Read more...
Sarah Ball 9 August 2024 15 years of Minecraft In 2009, independent games weren’t nearly as popular as they are today.... Read more...
Sarah Ball 2 August 2024 Partner Spotlight: The Fighters Generation If we hark back to the early days of the internet, you may remember there weren’t many spaces for fans ... Read more...
Sarah Ball 26 July 2024 Understanding the user’s journey All good site owners should consider their user when creating or updating a website. Your audience is wha... Read more...
Sarah Ball 24 July 2024 Cookie deprecation called off After sending publishers and advertisers into a cookie panic at tRead more... Load More