Case Study

Liquid+Arcade: Cyberpunk 2077

Elevating Cyberpunk 2077: Paint it Yellow

Mission

Position Cyberpunk as the must have game through innovative brand partnerships, owning the media space through the launch period by creating custom first-to-market takeovers

Execution

Collaborate to deliver a media first, rebranding the PCGamesN logo and homepage in the Cyberpunk brand colors

Results

Brand partnership supported with extensive display campaign including custom unit (BFA), Roadblocks, video and IAB formats, delivering over 6.8 million ad impressions

For the release of Cyberpunk 2077, Liquid+Arcade partnered with Publisher Collective to create custom first-to-market takeovers that helped the vibrant colors and rich world of the Cyberpunk brand stand out to Publisher Collective’s large audience.

Enabling us to reach PC gamers with week-long high impact takeovers and additional targeted media that not only looked premium, but also delivered one of the best metrics among gaming publishers.

Publisher Collective was a wonderful partner to work with, and greatly aided in bringing CDPR’s creative vision to life. The team delivered on all fronts, and their constant communication allowed for a seamless partnership that set the campaign up for success from the planning through execution!

Pedram Nikfarjam
Liquid+Arcade
Darryl Grant
Darryl Grant
Sales Director

Darryl's been working in the media sales industry for 15 years, and when not 'playing' Street Fighter, is found testing out his skills in real life combat sports.

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