Magic: The Gathering

The goal of the campaign was to market a physical game to digital gamers, increasing Magic: The Gathering Arena awareness, and making the Ikoria launch feel like a blockbuster AAA game release.

Central to our original strategy was the production of a live action trailer, however due to the lockdown caused by Covid-19, we had to adapt at short notice and instead produced an animated trailer created from static images.

Video distribution was supported by high-impact custom display formats and social promotion.

During the pre-launch phase, a countdown timer was integrated in the ad creative to build anticipation and awareness for the official trailer reveal, while animated ads were created for launch to complement our animated trailer production.

Overall the campaign generated over 4.4 million impressions, driving over 19,000 clicks to the Magic: The Gathering site.

PCGamesN are a fantastic partner to work with, always providing high quality work in a timely fashion. Even during these testing times, they continue to go above and beyond our expectations to deliver excellent results on our campaigns across digital display and custom video content

Casey Vatcher

Wizards of the Coast LLC