Dissecting dwell time for a better UX
When creating content, you’re often answering a question that your user is asking. It might be ‘
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How click through rate connects with revenue
While publishing can be a great way to earn a side income, the unsteady nature of the business means it c...
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How to monetize your ad-blocking audience
Globally, over 30% of Internet users employ an ad b...
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Managing community-generated content
Good content is crucial for your site to succeed. But if you’re finding coming up with content regularl...
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Our Summer Game Fest round-up
It feels like the hits just kept coming throughout Summer Game ...
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Partner Spotlight: The Armored Patrol
A consequence of running a hobby site, whether it’s for your favorite game or series, is that it can be...
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What goes into viewability?
There’s a lot of different factors that come into play when calculating viewability of an ad. Before we...
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How does A/B testing work?
We’ve said it before, a website is only as good as its content. But have you considered whether you’r...
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Deterministic vs. probabilistic data
Google’s Privacy Sandbox is flipping the script for site owners across the globe. Where advertisers and...
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