Who we are

Born from Snigel and Publisher Collective, we became one in 2025 to deliver performance without compromise. Snigel, founded in Dublin in 2012 by two former Google executives, built the ad tech and operations to keep sites fast, profitable, and user-friendly. Publisher Collective began as a publisher-led network in gaming, earning a reputation for understanding niche communities and turning that expertise into a global platform for independent media.

Today, with Snigel as our technology engine and a global team working as one, we bring together deep category expertise, audience insight, and hands-on support to help publishers grow and advertisers reach the audiences that matter.

We’re your intelligent advertising partner.

We’re here to do more than run ads. We work alongside our partners to turn ideas, technology, and data into results that last.

Ready to partner up?

Weʼre not just another ad network.

We donʼt deal in generic scale or anonymous impressions.

We focus on aligned categories, real audience insight, and premium environments.

Weʼre not a plug-and-play platform.

We donʼt hand over tools and walk away.

We offer hands-on support, strategic thinking, and collaborative execution.

Weʼre not just a monetisation service.

We care about more than revenue.

We protect UX, respect the audience, and help publishers grow sustainably.

Weʼre not one-sided.

We work across both publishers and advertisers.

That means deeper context, better alignment, and stronger campaign outcomes

Work with us

Explore opportunities to be part of a team delivering better results for publishers, advertisers, and audiences.

See current openings