Hobby Collective
Crafters, collectors, and casual gamers
From commuter phone favourites to specialist pastimes, we can help you monetize your hobby content more effectively.
Playful monetization. Communities that thrive. Performance without clutter.
Category expertise
Hobby communities are passionate about their niche. We harness that passion to drive monetization based on real category knowledge.
Audience understanding
One hobby is rarely enough. Hobbyists collect, share, and cross communities. We use those connections to support monetization and brand connection efforts.
Actionable insights
From audience profiling to seasonal trends and community behaviors, we find the insights that drive real decisions and turn engagement into ROI.
Performance without compromise
We help you monetize without getting in the way. Using ad formats and tech that keeps your site fun for users, while driving revenue for you.
The Hobby Collective advantage
By joining the Hobby Collective you get:
Revenue growth: Connection with premium brands looking to reach your high-quality audiences.
UX protection: Making sure monetization tactics respect users and prioritize their experience with your content.
Transparency: Around ad set up, ad quality, performance and payments.
Ongoing support: From experts who understand the opportunities and complexities of hobby publishing.
Strategic insights: That optimize for long-term growth, not just short-term gains.
The Hobby Collective in action
Snigel has been instrumental in helping us navigate cryptic ad policies, respect our user’s privacy, and increase ad revenue. Partnering with Snigel has optimized our ad stack and removed the challenge of managing things on our own.
They have a reliable team that delivers excellent customer service. Our account manager provided great support and demonstrated impressive responsiveness. The team is knowledgeable and approachable, always willing to address our questions and concerns. They offer a wide range of tailored solutions that can benefit other companies seeking their services.
They just care
After working with various monetization services on a challenging website, I ended up very frustrated by either the performance or the, usually automated, service that made the operation unsustainable.
The team went out of their way to troubleshoot all issues and brought back great performance to the site where all others had given up. With Publisher Collective, you are really dealing with extremely responsive and professional people who listen and care.
Plus, their tech is extremely streamlined and easy to integrate.
I highly recommend them.
They have very knowledgeable monetization specialists that were very approachable helping us with our strategic decisions. Loved that they could also help us with Google Core Web Vitals .
Want to learn more?
If you want to find out more about how we can help grow revenue for your hobby or casual games site, we’d love to talk.