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AdSense is one of the most well-known ad monetization solutions. While many publishers can earn more revenue by switching to a header bidding solution, some publishers are better off staying with AdSense or using a combination of AdSense and header

When it comes to monetizing a website, choosing the right ad network is one of the most important decisions a publisher can make. An ad network is a platform that connects advertisers with publishers, helping to match ad spaces on websites with relevant advertisers looking to reach specific audiences through engaging content. But not all ad networks are created equal. There are a wide variety of ad solutions available, from traditional ad networks to ad exchanges and header bidding partners, each with its own set of features and benefits.

To join Google Ad Exchange (Google AdX), you can either set up and manage an account yourself or work with a Google AdX partner who will manage the account for you. Most companies choose to work with an AdX partner because they don’t meet the minimum requirements to join or because they don’t have the resources to optimize their ad setup for maximum ad revenue in-house.

As a publisher, choosing the right native advertising platforms can mean the difference between steady revenue growth and missed opportunities. Native ads are more than just an alternative to traditional display ads—they’re a way to integrate relevant, engaging content into