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We caught up with Rob Brett before Beeler.Tech’s Base Camp in Lisbon to talk about collaboration, innovation, and why this event stands for AdOps and publishers.
In the crowded Q4 holiday season, brands face an attention crisis. Discover how high-impact ads—through format, placement, and relevance—cut through the noise, reduce ad fatigue, and turn fleeting attention into meaningful engagement.
In this guide, we cover 6 factors that will affect the best ad placements for your website and show how our ad tech increases CPMs.
Video ads are dominating the digital advertising landscape in 2025, and it’s easy to see why. With their ability to captivate audiences and drive engagement, video ads pack a punch that traditional display ads just can’t match. In fact, 95%
Are you looking to find a trustworthy Google Adx partner to help increase your ad revenue? It can be difficult to sift through the wide range of companies and the solutions they offer. In this post, we’ll cover: What to
Google MCM (Multiple Customer Management) lets publishers access Google Ad Exchange through a 3rd party. It's the replacement for Google SPM.
In this guide, we cover frequently asked questions regarding SSPs — including how to choose the best SSP for your website and 20+ options.
AdSense is one of the most well-known ad monetization solutions. While many publishers can earn more revenue by switching to a header bidding solution, some publishers are better off staying with AdSense or using a combination of AdSense and header
When it comes to monetizing a website, choosing the right ad network is one of the most important decisions a publisher can make. An ad network is a platform that connects advertisers with publishers, helping to match ad spaces on websites with relevant advertisers looking to reach specific audiences through engaging content. But not all ad networks are created equal. There are a wide variety of ad solutions available, from traditional ad networks to ad exchanges and header bidding partners, each with its own set of features and benefits.
To join Google Ad Exchange (Google AdX), you can either set up and manage an account yourself or work with a Google AdX partner who will manage the account for you. Most companies choose to work with an AdX partner because they don’t meet the minimum requirements to join or because they don’t have the resources to optimize their ad setup for maximum ad revenue in-house.