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Google MCM (Multiple Customer Management) lets publishers access Google Ad Exchange through a 3rd party. It's the replacement for Google SPM.

In this guide, we cover frequently asked questions regarding SSPs — including how to choose the best SSP for your website and 20+ options.

AdSense is one of the most well-known ad monetization solutions. While many publishers can earn more revenue by switching to a header bidding solution, some publishers are better off staying with AdSense or using a combination of AdSense and header

When it comes to monetizing a website, choosing the right ad network is one of the most important decisions a publisher can make. An ad network is a platform that connects advertisers with publishers, helping to match ad spaces on websites with relevant advertisers looking to reach specific audiences through engaging content. But not all ad networks are created equal. There are a wide variety of ad solutions available, from traditional ad networks to ad exchanges and header bidding partners, each with its own set of features and benefits.

To join Google Ad Exchange (Google AdX), you can either set up and manage an account yourself or work with a Google AdX partner who will manage the account for you. Most companies choose to work with an AdX partner because they don’t meet the minimum requirements to join or because they don’t have the resources to optimize their ad setup for maximum ad revenue in-house.

Your first contentful paint score can be improved by serving your content faster and optimizing the resources required to load your pages. You can do this by using a faster server, CDN, caching, reducing your DOM size, hosting your fonts

The Spectre and Meltdown attacks exploited vulnerabilities in modern CPUs that allowed hackers to access restricted user data. This could include passwords, personal data, and credit card numbers. In order to prevent these attacks, access to powerful features like SharedArrayBuffer

As a publisher, choosing the right native advertising platforms can mean the difference between steady revenue growth and missed opportunities. Native ads are more than just an alternative to traditional display ads—they’re a way to integrate relevant, engaging content into

If you’ve been in the programmatic advertising game for a while, you’ve probably heard of “first price” and “second price” auctions. But what do they really mean for you, and why should you care? Advertisers are constantly competing for your

If you've been in the digital advertising game for a while, you've likely encountered the terms CPM (Cost-Per-Mille) and CPC (Cost-Per-Click). Recently, Google AdSense shook things up by switching their payment model from CPC to CPM. This move aims to