Our categories

Curated categories. Connected ecosystem. Strategic edge.

Our six focus categories connect into an interwoven ecosystem of insight, intent, and performance, powered by Collective Intelligence.

Explore the collectives

What is a collective

Standard-issue vertical targeting can only get you so far. That’s why we created our collectives – curated ecosystems of audiences, grouped according to where they go, how they behave, what they respond to, and how valuable they are.

And it means brands and publishers can get the most out of those audiences – connecting intelligence to maximize performance and monetization at the same time.

The power of our categories

At Publisher Collective, we don’t just operate in verticals, we go deep within them.

We specialize in high-performing, content-rich categories where context matters and trust drives outcomes. These verticals offer commercial impact on their own, and exponential value when connected.

High audience engagement
Loyal, high-intent communities that return again and again.
Rich community behaviors
Content and monetization patterns unique to each vertical.
Strong commercial potential
Categories with proven advertiser demand and monetization opportunities.
Strategic adjacency
Natural overlaps between verticals that unlock smarter cross-category campaigns.

The expertise behind the categories

For publishers

We work within your world, not just alongside it. That means we get the industry-specific context that shapes your success.

The formats, tone, and monetization models that fit your category

Access to shared insights and adjacent advertiser demand

Key seasonal spikes and content cycles

Platform and regulatory constraints 

SEO, UX, and layout considerations unique to your vertical

Editorial priorities, community behaviors, and growth opportunities

For advertisers

We help you reach real audiences in relevant environments, with the contextual precision and strategic insight that only comes from true category expertise.

Editorial-driven, contextually aligned, high-quality inventory

Contextual intelligence that boosts attention, brand lift, and conversion

Audience data rooted in behavior, not assumptions

Scale across adjacent categories with natural overlaps

Vertical insight that sharpens targeting, messaging, and placement

Pre- and post-campaign support to improve briefs, strategies, and planning

What powers our Category Intelligence

Our model is more than vertical familiarity,  it’s a continuously evolving, intelligence-led engine. The result? A deeper understanding of what drives performance and the ability to scale with relevance.

Data science

Identifies the content signals and monetisation patterns that matter most in each category.

Hands-on vertical experience

Our teams have direct knowledge of publisher needs, content models, and audience dynamics.

Real-time optimisation loops

We use campaign, content, and user-level feedback to constantly refine outcomes.

Shared audience data

We map overlaps, affinities, and behaviours across our verticals to unlock smarter campaign paths.

Tech + human collaboration

Proprietary tools paired with vertical experts, strategists, and analysts deliver both scale and strategic clarity.

Explore our core categories

Take a look at our core categories to find out how we help advertisers and publishers across a range of industries.

Let's dive in