Partner Spotlight: Notebookcheck

When tech enthusiasts and hardware buyers look for unbiased, data-backed insights, Notebookcheck is consistently the go-to destination. 

Serving millions of readers globally across multiple languages, their platform sets the benchmark for in-depth consumer electronics coverage. 

In this month’s Partner Spotlight, we chatted with Dr. Klaus Hinhum, from Notebookcheck about the site’s origin story and what’s next on the horizon…

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We know every site has an origin story. What inspired Notebookcheck to start up, and what was that first 'aha!' moment or big win that made you realize you were onto something special? 

‍The lack of good laptop reviews kickstarted our project.

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Running a site is definitely a wild ride. Have there been unexpected challenges you’ve faced along the way? And if so, how did you go about  tackling it? 

‍Bureaucracy is a huge thing as an Austrian company - and not in a positive way.

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Is there a part of your day that you most look forward to? Or that brings you joy? 

‍Seeing how many readers we reach on a daily basis is bringing me joy.

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Looking at your community what do you think keeps them coming back? 

‍Our detailed technical objective reviews.

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Is there a tool, app, or piece of tech you couldn't run your site without?

‍Our CMS of course, but other than that Discord.

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If you’re sitting down for a coffee with someone launching a site today, what’s the single best piece of advice you’d give them?

‍Write for the readers and not for the search engines.

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What’s on the horizon for Notebookcheck? Any exciting projects, new content, or big goals you can share a sneak peek of?

‍Continue to grow in the age of AI.

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How has working with Publisher Collective helped support your vision, and is there a particular moment or milestone in our partnership that stands out to you? 

‍Interesting talks at the Publisher Conference.

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Thanks so much to Notebookcheck for taking the time to chat with us! If you’re interested in finding out more about them, check out their site here! 

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