Publisher Collective Announces Exclusive Partnership with Minute to Upgrade Video Ecosystem

Publisher Collective Announces Exclusive Partnership with Minute to Upgrade Video Ecosystem

Strategic partnership provides Publisher Collective's publishers access to Minute’s industry-leading video platform, premium content library, SmartMatch AI technology, and high-CPM demand sources

New York, NY — September 11, 2026 — Publisher Collective, the digital publisher network dedicated to empowering independent sites and creators, today announced a major upgrade to its video ecosystem through a new strategic, exclusive partnership with Minute, a global technology and content leader. Teaming up with Minute and its industry-leading video platform marks a milestone in Publisher Collective's ongoing investment in technology, operational resources, and high-yield solutions for its publisher clients.

Minute's direct relationships with top-tier advertisers and agencies, combined with its unified system for video, supply-side demand and monetization, give it extensive reach across the industry, already serving thousands of publishers, advertisers and content providers. Publisher Collective selected Minute to bring those advertiser relationships and proven platform technology, built over years and tested across Minute's own portfolio of brands, to its network.

A Next-Generation Video Upgrade Built for Publishers

The partnership provides Publisher Collective's creator and publisher network immediate access to Minute’s robust technology and content offerings, including advanced monetization tools, AI-driven automation, and premium video inventory designed to maximize audience engagement and revenue.

Key features and benefits of the upgraded video ecosystem include:

• Massive premium content library: Instant access to Minute's vast library including up to 4,000 new videos uploaded daily spanning major sports, lifestyle, and culture verticals, including premium programming from iconic titles like Sports Illustrated and The Players' Tribune.
• SmartMatch AI: Minute's advanced contextual engine automatically analyzes article text and embeds the most relevant, context-aware videos into publisher content in real time.
• Automated Video Generation Tools: For niche articles or topics lacking traditional video footage, integrated AI tools automatically build unique, perfectly matched video assets so no engagement opportunity is missed.
• Direct sales & high-CPM demand: Instant connection to top-tier direct sales networks, high-CPM demand sources and advanced yield-optimization technology.
• Maximized yield & fill rates: Purpose-built ad technology engineered to maximize fill rates, drive higher CPMs and deliver market-leading overall monetization.

Empowering the Modern Publisher Community

By uniting Minute's state-of-the-art player and monetization engine with Publisher Collective's exclusive and extensive network of digital properties, the partnership creates a more advanced ecosystem for creators, advertisers and audiences alike.

"As part of our commitment to giving our publishers best-in-class technology and operational support, upgrading our video infrastructure was a vital step forward," said Bill Swanson, CRO at Publisher Collective. "Minute's video technology, global customer support, massive and unique daily content pipeline and AI capabilities give our publishers an unrivaled edge in driving page engagement and maximizing ad revenue."

“Publisher Collective has built one of the most engaged independent publisher networks in the market, and this partnership extends the Minute Platform to their global portfolio of sites across gaming, sports, lifestyle and entertainment,” said Kyle Orr, Senior Vice President, Business Development at Minute. “Gaming in particular is a vertical where contextual video and AI-generated assets unlock inventory that simply didn't exist before, and that inventory is highly valuable to our content and advertising partners.”

The Minute Platform

The foundation of the partnership is rooted in Minute’s cutting edge platform that houses the company’s suite of technology and content offerings, including: Minute Video, an online video platform; Minute SSP, a supply side platform that provides buyers with exclusive direct demand; and a content offering that provides publishers with a video library comprised of content from sports leagues and 250+ premium content providers. Underpinned by a robust data, AI and monetization layer, this platform serves Minute’s own content brands as well as thousands of publishers, advertisers, sports leagues and content providers across all industries. 

About Publisher Collective

Publisher Collective is a dedicated publisher network providing independent website owners, digital creators, and digital media brands with market-leading ad tech, strategic monetization tools, and operational support to build sustainable, scalable digital businesses.

About Minute

Minute is a global technology and content company built for the future of sports consumption. Minute’s proprietary technology, the Minute Platform, enables the creation, distribution and monetization of digital content experiences, which powers Minute’s portfolio of trusted content brands, including Sports Illustrated, The Players' Tribune, and FanSided as well as third-party publishers and advertisers.

The Minute Platform also includes Minute Video, an online video platform (OVP), and Minute SSP, a supply-side platform giving buyers exclusive direct demand which together provide partners with access to a robust sports highlights rights portfolio and a video library from 250+ premium content providers, all underpinned by Minute’s data, AI and monetization capabilities. Minute is building the future of how the world connects with sport, powered by innovation, shared globally and trusted by millions of fans and the partners we serve.

Media Contacts

• Publisher Collective: marketing@publisher-collective.com
• Minute: dan.s@minutegroup.com

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