Header Bidding Optimization: A Comprehensive Guide
That said, the more SSPs you connect to, the longer the ad takes to load, as it takes longer to process the real-time auction. So you’ll want to carefully consider whether each SSP is worth the additional load. If the SSP rarely wins the bid, you may need to consider cutting them from the list. Alternatively, you can work with a header bidding partner, like Snigel, that lets you connect to many SSPs with a single request using server-side header bidding without sacrificing page load speed.