Our Blog

Twitter’s sudden pivot to X shocked its user base and spooked its advertisers. What lessons have we learnt from Twitter’s rebrand?

Gaining a following on social media can feel a lot like catching lightning in a bottle. Your numbers might fluctuate from day to day, maybe tick higher if you have a post that does particularly well, or drop suddenly for no reason at all.

Most publishers looking for an AdThrive alternative typically fall into one of two buckets: They don’t meet the minimum traffic requirements (or were rejected). They’ve heard that other providers can help them earn higher CPMs. In this guide, we start

Using display ads is probably the easiest way to monetize your website. But setting up and managing your own ad strategy can be time-consuming. That’s why most websites use an ad network to do all the heavy lifting — leaving

Each month we shout about one of our incredible partners. We sat down with Starfield Db to see how they’re celebrating launch week.

Pets can have tons of positive effects on us, from increasing happiness and decreasing stress, to influencing their owners to be active.

As a hybrid workplace, we’ve weighed out the pros and cons of having a flexible work environment. To combat the isolating effect that WFH can have on employees, we encourage the connections that happen in our office with initiatives like monthly game nights (which you can read about here).

In this blog, we explore how the advertising tool Moat helps us accurately understand the impact of our ad campaigns.

Header bidding solutions let publishers take advantage of multiple demand sources (i.e., SSPs, ad exchanges, and ad networks) when selling their ad inventory. This increases the publisher’s revenue because the advertising demand sources bid against each other as they try

Read about how our monthly game nights spark new conversations and camaraderie between teams in our newest blog.