Our Blog

Each month we shout about one of our awesome partners. For the month of April, it’s Pokémon powerhouse Unite-DB.

We teamed up with Sourcepoint, a consent management platform service, to discuss what a CMP is and why we need it.

Our data expert weighs in on the move from third-party cookies to the rise of first-party data, and delves into what comes next.

Digital fingerprinting identifies users by recoding their:

Read all about our ad format at Publisher Collective: Astroboard. We break down the best qualities of one of our favourite ad formats.

Curious about what we got up to at W.A.S.D.? We spotlight our favourite features of this video game and development expo.

As an online publisher, you rely on ads to generate revenue and monetize your website. However, click spam has become a common issue in the digital world. It's a form of click fraud that can harm advertisers by wasting their

CPM = (Cost of Campaign / Total Impressions) x 1000

CPL = Total Advertising Cost / Number of Leads

vCPM = Total Spend / ((Total impressions * % in-view) / 1000)