Our Blog

Have you heard the expression "data is king" before? Allow us to complement it by saying that consent is the queen and advertising is the kingdom. Today, we'll introduce you to consent management and tell you all about its importance

When it comes to the question of Google Ad Manager vs AdSense, it turns out that while both are powerful ad platforms that offer a high revenue potential, they differ in the manner they approach and manage ads. Google AdSense,

The triple danger of new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are forcing publishers to reconsider their data collection strategies. First party data collection can be the most straightforward strategy publishers can employ

AMP ads, which are otherwise known as AMPHTML ads, are specialized mobile-optimized ads that fuse Accelerated Mobile Pages with HTML (Hypertext Markup Language) to dynamically deliver ad creatives that are lighter, faster, and more secure. You can trace their roots

Snigel Recognized By The Financial Times As One Of Europe’s Fastest-Growing Companies For The Second Consecutive Year Snigel, an award-winning advertising technology company, has been ranked #820 in the Financial Times list of the 1000 fastest-growing European companies in 2022.

Have you ever noticed the next time you visit a website you browsed previously, it logs you in automatically? Or when you’re shopping online and adding items to your cart, you still find them there when you leave the website

Google Open Bidding enables publishers to invite demand partners to a unified, server-to-server auction to bid for impressions. Previously known as Exchange Bidding in Dynamic Allocation (EBDA), Open Bidding operates in Ad Manager and offers reporting, trafficking, and billing. This

Supply Side Platforms (SSP) manage the programmatic ecosystem's ever-expanding number of AdTech platforms and variables. Changing fill rates, yields, price floors, and brand safety would be impossible without these wholly automated platforms. Nowadays, there is no sizable online publisher out

Cumulative Layout Shift (CLS) plays an important role in measuring visual stability on a web page - here's everything you need to know!

The Publisher Collective network currently oversees the advertising, SEO, and more, of over 150 different websites. It's a complex machine, one that requires all manner of experts to be involved and working in tandem – so this series is designed to give a little bit of background to the people who keep Publisher Collective running behind the scenes.