Our Blog

A new year means new trends, so we've broken down some topics at the top of our mind as we kick off 2023.

Server side header bidding and client-side header bidding are the two primary header bidding technologies. While both enable website owners to monetize their traffic, they provide distinct pros and cons. Knowing which one to use on your website, can improve

Uncover Google's personalised story feed and find how your content can reach users in new ways with our breakdown of Google Discover.

Rewarded video ads are a popular and effective form of advertising. Users can earn rewards, such as virtual currency or in-game items, by watching a video ad. These ads have become more popular in recent years because they engage users

Google Ad Exchange (or Google AdX) is used by 71% of the market. This means 70% of ad inventory buyers and sellers are on Google AdX. Naturally, every publisher would want to use Google AdX. It is one of the

Seasonal spending has fluctuated over the last three years. What does our Publisher Collective audience expect to spend come Christmas?

With Google's impending elimination of third-party cookies, we're finding new tools to ensure there's no disruption in our partners' revenue.

We'll teach you how to turn your web content into bite-size social posts to drive up clicks and drum up conversation.

Elevate your impact on users with these tips on creating and maintaining a consistent brand for your website.

How can you boost user engagement with your emails? Make your time in your user's inbox count by creating email newsletters worth a read.