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Tracking ad revenue can be tricky. Know when to expect highs and lows in the coming year with our insight on seasonal advertiser spending.
We break down our Comscore highlights and explain how Comscore helps us remain at the top of our game in our 2022 Comscore wrap-up.
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More game studios are shifting to a GaaS model with new releases. What does this mean for gamers and game developers?
Solar Skins are a new ad format brought to you from Publisher Collective, they are a direct replacement for the legacy Skin Roadblock ad format.
When we partnered with TechRaptor in March of 2020, they had a clear idea of what they wanted us to achieve together – a solid ad stack
What are advertisers looking for? Increase your revenue by making your site more attractive to potential advertisers with these five tips.
Get your site seen in the sea of search engines! We'll tell you how to turn the algorithms to your advantage with some SEO strategies.
What Is CPM? CPM stands for "cost-per-mille" or "cost per thousand". It's a marketing term that refers to how much it costs an advertiser to have their ad appear 1,000 times on a website. The M in CPM comes from
CPM drop is a publisher's nightmare. This is primarily because it's hard to determine the cause of decreasing ad revenue. While no publisher sees their revenue constantly increase throughout the year, you should know the reason for those lows (and
