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Anti-adblock solutions let website owners render ads even if a user has an Adblock tool enabled. This allows publishers to recover revenue. One of the biggest online trends of the past 5 years has been the rise of adblock tools
We at Publisher Collective gather insights from our owned sites and partner sites in the form of surveys. Meet our hardware audience.
Over the last few years the news cycle has been, well, let's say intense. We don't need to go over the many events that took place in 2020
Bid shading is currently a hot topic in the world of programmatic advertising, and with good reason. It offers advertisers an algorithm-based way of paying the lowest possible price for a publisher's ad inventory. Bid shading algorithms are so effective
Everything you always wanted to know about SPO, but were afraid to ask. If you've worked anywhere in the vicinity of ad tech for the last...
To put it simply, audience insight is the identification of audience perceptions, motivations and preferences relevant to behaviour, products
Revenue experts estimate that mobile apps will generate a revenue of $935.2 billion by 2023. And, even though a recent study found that mobile users spent 88% of their time on apps, only 10% of app publishers monetize their traffic
Multiple Customer Management, what exactly is it and what does it mean for you?
A single page application is a single-page website format, whereby most of the information that features on the site will stay exactly ...
A Data Management Platform (DMP), as the name suggests, is a software platform used for the collection and management of data. DMPs allow...
