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eCPM vs CPM - both are the two common metrics in the ad tech industry. Sometimes used interchangeably, these metrics are very different from one another. Publishers often get confused between CPM and eCPM. Mainly because they don't know the
What updates does Ads.txt 1.1 bring, how does it work and how can you implement it. In this article we cover everything you need to know!
These days it's widely accepted that video is king when it comes to content creation. Easily consumed and immediately engaging, visual media.
From Wordle to Heardle, single-page gaming sites have become the breakout hit of 2022. As the name suggests, single-page gaming sites and...
Anti-adblock solutions let website owners render ads even if a user has an Adblock tool enabled. This allows publishers to recover revenue. One of the biggest online trends of the past 5 years has been the rise of adblock tools
We at Publisher Collective gather insights from our owned sites and partner sites in the form of surveys. Meet our hardware audience.
Over the last few years the news cycle has been, well, let's say intense. We don't need to go over the many events that took place in 2020
Bid shading is currently a hot topic in the world of programmatic advertising, and with good reason. It offers advertisers an algorithm-based way of paying the lowest possible price for a publisher's ad inventory. Bid shading algorithms are so effective
Everything you always wanted to know about SPO, but were afraid to ask. If you've worked anywhere in the vicinity of ad tech for the last...
To put it simply, audience insight is the identification of audience perceptions, motivations and preferences relevant to behaviour, products
