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Google Analytics 4 (GA4) is the latest iteration of Google's web analytics platform. This powerful tool gives publishers a deeper understanding of user behavior across their websites and apps. GA4 replaces Universal Analytics, which stopped processing new hits on July

Reddit, the self-proclaimed "front page of the internet," has become a digital giant. Boasting over 73.1 million daily active users and ranking as the 9th most visited website globally, its influence is undeniable. But why is Reddit so popular, and

As a publisher, you’re always looking for ways to maximize your ad revenue while maintaining a seamless user experience. One strategy that can help you achieve both is traffic shaping. But what exactly does it involve, and how can you

If you’ve seen a big drop in fill rates on Google Ad Manager, it’s probably because of changes in how Google manages user consent for cookies, in line with GDPR and other privacy laws. In this blog, we’ll break down how Google’s decision to stop showing ads without user consent is affecting publishers and explore some alternatives to help you recover lost revenue.

Programmatic advertising is the automated buying and selling of online advertising through software instead of traditional human negotiations and manual agreements.

Google is constantly evolving its search algorithms and features, and its latest addition, AI Overviews, has the potential to significantly impact the digital advertising landscape. But what exactly are Google AI Overviews, how do they work, and most importantly, how they might affect ad publishers and their revenue?

Here’s a quick history lesson: Back in the day, before digital monetization and ad tech fully developed, advertising deals were primarily handled manually by marketers. To keep track of these agreements and manage them effectively, the Insertion Order was born.

Discover 5 key strategies to boost your AdSense earnings and learn how to download our free playbook, "Ultimate Guide to Increase AdSense Revenue in 2025." Elevate your monetization game today!

Confused on why the cost of reaching users in the USA and UK often runs higher than other countries? We explain the advertising tiers in our blog.