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If you’re running video ads on your site, you’ve probably come across two familiar acronyms: VPAID vs VAST. Maybe you've used one or both without thinking much about it—or maybe you're not sure which one makes sense for your setup.
Between AdTech and antitrust trials against Google, the Privacy Sandbox reversing course on cookie deprecation, and AdSense shaking up its revenue model, 2024 was anything but quiet for the AdTech industry. We’re not claiming to have a crystal ball, but
Snigel and Publisher Collective form a strategic merger to open up exciting new opportunities for the publishers they work with.
When it comes to monetizing your website, showing users the right ads at the right time can be the difference between mediocre and outstanding revenue. If you're a publisher looking to grow your ad revenue without compromising user experience, contextual
Balancing content and ads when you monetize your site can be difficult. We'll explain the ad tightrope below.
Interstitial ads have long been a staple in the world of online advertising. These full-screen ads, which appear between content transitions (like when moving from one page to another, or between levels in a game), are incredibly effective for capturing
Increasing organic traffic is a key priority for most publishers; you work hard creating your content, so of course you want more of your audience to enjoy it. More traffic means more opportunities to build engagement, drive conversions, and grow
Sure you’ve heard of streamers, but have you heard of VTubers? We’ll explain the craze that’s sweeping streaming sites.
During any browsing session, you’ve likely encountered dozens of banner ads—and for good reason. These ads are popular because they’re versatile, eye-catching, and cost-effective. So much so that global ad spending on digital banner advertising is projected to reach $174.10
