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Learn what adtech is, how it powers the ads on your site, and why it matters for your revenue. A simple guide for publishers starting out with monetization.
New to ad monetization? Learn what adtech is, how it works, and what every publisher should know, explained in plain English.
New to programmatic advertising? This beginner’s guide explains how it works, why it matters, and how it helps publishers boost revenue.
Before we talk about email hashing, we first need to discuss the context – the history of third-party cookies. Cookies were originally invented to help websites track their visitors and what sites their visitors previously visited. They essentially function as
If you’re running video ads on your site, you’ve probably come across two familiar acronyms: VPAID vs VAST. Maybe you've used one or both without thinking much about it—or maybe you're not sure which one makes sense for your setup.
Between AdTech and antitrust trials against Google, the Privacy Sandbox reversing course on cookie deprecation, and AdSense shaking up its revenue model, 2024 was anything but quiet for the AdTech industry. We’re not claiming to have a crystal ball, but
Snigel and Publisher Collective form a strategic merger to open up exciting new opportunities for the publishers they work with.
When it comes to monetizing your website, showing users the right ads at the right time can be the difference between mediocre and outstanding revenue. If you're a publisher looking to grow your ad revenue without compromising user experience, contextual
Balancing content and ads when you monetize your site can be difficult. We'll explain the ad tightrope below.
Interstitial ads have long been a staple in the world of online advertising. These full-screen ads, which appear between content transitions (like when moving from one page to another, or between levels in a game), are incredibly effective for capturing
