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How to Maximize Monetization for Gaming Publishers Without Losing Focus on Content
The gaming industry is still buzzing weeks after this year’s Summer Games Fest which delivered two hours packed with trailer after trailer for heavy-hitters like Resident Evil: Requiem, Lego Party!, and Wu-Tang: Rise of the Deceiver.
Learn the key differences between DSP vs SSP, and what they mean for publishers looking to improve ad revenue.
Learn what a demand side platform (DSP) is, how it fits into programmatic advertising, and why publishers should care, explained in plain English with real-world examples.
Learn what bad ads are, why they appear in programmatic advertising, and how Publisher Collective works to keep them off your site.
Curious about what header bidding is and how it works? This guide helps publishers understand header bidding and its advantages over traditional ad selling.
Learn what adtech is, how it powers the ads on your site, and why it matters for your revenue. A simple guide for publishers starting out with monetization.
New to ad monetization? Learn what adtech is, how it works, and what every publisher should know, explained in plain English.
New to programmatic advertising? This beginner’s guide explains how it works, why it matters, and how it helps publishers boost revenue.
Before we talk about email hashing, we first need to discuss the context – the history of third-party cookies. Cookies were originally invented to help websites track their visitors and what sites their visitors previously visited. They essentially function as
