Our Blog

Programmatic advertising is the automated buying and selling of online advertising through software instead of traditional human negotiations and manual agreements.

Google is constantly evolving its search algorithms and features, and its latest addition, AI Overviews, has the potential to significantly impact the digital advertising landscape. But what exactly are Google AI Overviews, how do they work, and most importantly, how they might affect ad publishers and their revenue?

Here’s a quick history lesson: Back in the day, before digital monetization and ad tech fully developed, advertising deals were primarily handled manually by marketers. To keep track of these agreements and manage them effectively, the Insertion Order was born.

Confused on why the cost of reaching users in the USA and UK often runs higher than other countries? We explain the advertising tiers in our blog.

As a publisher, you put a lot of time and resources into making your site attractive to advertisers. You create top-notch content, optimize your site performance, and work on producing a positive user experience that keeps your audience coming back

Keeping your WordPress website in good shape is essential to give your users a browsing experience that is quick, safe, and easy. In this guide, we'll walk you through why optimization and auditing are so important and show you how

As most publishers know, advertising revenue fluctuates throughout the year. It’s a predictable pattern—some quarters boost ad earnings, while others, like the start of the year or the summer months, see a slowdown. In ad tech, this can be seen in an eCPM Seasonality.

In understanding the modern gamer, developers and advertisers will be able to better predict what strategies and genres perform the best.