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Sure you’ve heard of streamers, but have you heard of VTubers? We’ll explain the craze that’s sweeping streaming sites.

During any browsing session, you’ve likely encountered dozens of banner ads—and for good reason. These ads are popular because they’re versatile, eye-catching, and cost-effective. So much so that global ad spending on digital banner advertising is projected to reach $174.10

Ever wonder why some websites seem to effortlessly climb to the top of Google search results while others—despite having great content—struggle to gain visibility? It often comes down to how well they align with Google’s quality guidelines, particularly two key

Imagine visiting your favorite website, only to be bombarded by unexpected pop-ups or redirected to a suspicious site. You’d leave immediately, right? That’s the power—and the problem—of malvertising. It’s a deceptive form of online advertising that not only frustrates users

Google Analytics 4 (GA4) is the latest iteration of Google's web analytics platform. This powerful tool gives publishers a deeper understanding of user behavior across their websites and apps. GA4 replaces Universal Analytics, which stopped processing new hits on July

Reddit, the self-proclaimed "front page of the internet," has become a digital giant. Boasting over 73.1 million daily active users and ranking as the 9th most visited website globally, its influence is undeniable. But why is Reddit so popular, and

If you’ve been in the programmatic advertising game for a while, you’ve probably heard of “first price” and “second price” auctions. But what do they really mean for you, and why should you care? Advertisers are constantly competing for your

As a publisher, you’re always looking for ways to maximize your ad revenue while maintaining a seamless user experience. One strategy that can help you achieve both is traffic shaping. But what exactly does it involve, and how can you

When it comes to monetizing a website, choosing the right ad network is one of the most important decisions a publisher can make. An ad network is a platform that connects advertisers with publishers, helping to match ad spaces on websites with relevant advertisers looking to reach specific audiences through engaging content. But not all ad networks are created equal. There are a wide variety of ad solutions available, from traditional ad networks to ad exchanges and header bidding partners, each with its own set of features and benefits.

If you’ve seen a big drop in fill rates on Google Ad Manager, it’s probably because of changes in how Google manages user consent for cookies, in line with GDPR and other privacy laws. In this blog, we’ll break down how Google’s decision to stop showing ads without user consent is affecting publishers and explore some alternatives to help you recover lost revenue.