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The term “Prebid” is now a buzzword in digital marketing circles. However, many publishers and advertisers still have no idea what it means. Fortunately, this comprehensive guide is here to help. We explain what Prebid is, the benefits it offers,
As publishers, we’ve all come across ads that just don’t feel right. You know the ones—they seem a bit off, maybe even misleading. These are what we call "ads with fallacies," and they can be more than just a nuisance.
Ad networks, ad exchanges, ad servers — it’s difficult to keep track of all the terms used in digital advertising, particularly since these terms are often used incorrectly or mixed up within the advertising industry.
There are two ways for publishers to access Google Exchange (AdX): By invitation: You can wait for the invite or reach out to Google support and ask them to evaluate your website, or though an AdX Reseller like Publisher Collective.
Long sessions don't guarantee strong ad viewability. Learn how misleading layouts, weak setups, and flawed assumptions are holding back your ad revenue.
Missing revenue despite having a solid setup? Here’s how to improve ad revenue optimization by fixing the overlooked settings that make the biggest difference.
Publisher Collective has unveiled its new market proposition, Collective Intelligence: Performance Without Compromise. This new model combines category expertise, audience understanding, and actionable insight to deliver better results without compromising user experience or monetisation.
Our team is back from Gamescom 2025, and what a week it was! Once again, Cologne became the beating heart of global gaming, bringing together hundreds of thousands of fans, developers, and publishers to celebrate the future of gaming.
Discover how to monetize educational content in 2025 with smart, user-first strategies. Learn key trends, practical revenue tips, and how the right ad partner can help your site grow.
Gamescom 2025: key trends, expected reveals, and why this global gaming event matters for publishers, agencies, and gaming brands.
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