Attention Is the New Currency. Here’s How to Win It in Q4

This holiday season, consumers are expected to encounter hundreds of ads per day. There’s some debate around how many ads we’re ‍ exposed to per day. There’s lots of factors to take into account - how long you’re actually online for, which channels you frequent and also how many ads you genuinely remember.

And this is the challenge for advertisers… It isn’t getting seen, it’s being remembered.

So, we know that we’re currently being targeted with hundreds of ads per day, and that the average mobile user spends 80% of their screen time viewing ads, so it’s safe to assume that during Q4, the volume will only intensify.

With Q4 being such an important time  for advertisers and brands, the real challenge isn’t buying media space. It’s making sure their story breaks through the noise and earns attention.

Attention economy in Q4

We know that Q4 is the busiest, noisiest time of the year for advertisers. Between holiday shopping, new product launches, and year-end campaigns, the digital landscape becomes a nonstop marketplace.

Consumers are targeted with messages across social media feeds, streaming platforms, gaming apps, and websites, making it increasingly difficult for any single ad to stand out.

It’s not just quantity too; it’s also competition. Every brand is vying for those same eyes during a short, critical window. In this environment, traditional display ads risk getting lost in the noise. Consumers no longer just notice what’s placed in front of them, they subconsciously filter out anything that doesn’t immediately resonate or feel relevant.

Being honest, Q4 turns attention into a scarce commodity and with that, the want to saturate the market with ads can often come into play.

This saturation creates “attention fatigue,” where audiences can often begin to ignore or scroll past ads almost automatically. This is usually due to the frequency of ads (and at times, the lack of variation)  being shown across a multitude of channels. The scatter-gun approach, as it were.

We’ve all had that feeling. We see an ad that is interesting or relevant to us, we pause, take a look and think “Hmm maybe”. This is a brand acceptance/consideration. Exactly what we want.

We then flit to another platform and see the same ad five times within the space of two minutes and before we realise it, we’ve rejected the brand and sworn off using them again in the future because we’re irked.

This isn’t the brand or advertisers fault. There’s a budget to be spent and eyeballs that need to see the ad, but wouldn’t it be great if you could target a community with greater precision?

Reducing fatigue is easy when you focus on smarter measurement, better audience planning, and stronger creative strategies.

This is where high-impact placements become not just valuable, but essential for cutting through the clutter.

What Makes Ads Stand Out

So, we know that breaking through the clutter isn’t just about showing up more…it’s about being smarter in the way you show up, where you show up and what you show up with.

High-impact ads capture attention by combining format, placement, and relevance in ways that resonate with audiences and communities instantly.

Format

The visual and interactive quality of an ad is the first filter consumers use, often unconsciously. High-impact formats, such as rich media, dynamic display units, or full-screen takeovers are designed to stop the scroll.

They’re larger, bolder, and more engaging than standard display ads, giving brands the chance to make a memorable first impression.

In Q4, when every second counts, these formats ensure your message isn’t just seen…it’s noticed.

Placement

Where an ad appears can be just as important as how it looks. Premium placements in high-traffic, contextually relevant environments ensure that ads are reaching audiences when they are most receptive.

By targeting environments where users are already engaged, like popular gaming communities, tech platforms, or sports and entertainment sites, brands increase the likelihood that their message will resonate rather than fade into the background.

Relevance

Even the flashiest ad won’t work if it isn’t relevant to the audience. We’ve all seen irrelevant ads!  However, smart targeting, community segmentation, and frequency control allow brands to reach the right individuals, with the right message, at the right time.

This tailored approach minimizes wasted impressions and enhances the chances of driving engagement.

In combination, these three pillars transform an ad from background noise into a story that audiences want to see.

It’s no longer just about impressions, it’s about creating impactful experiences that resonate and drive action.

High-impact campaigns do more than just show your brand. They make it unmissable.

For advertisers navigating Q4’s saturated landscape, this is the key to turning fleeting attention into meaningful engagement.

Role of High Impact Packages

So, as we’ve established, High-impact advertising isn’t just a nice-to-have; it’s a strategic necessity in a season where attention is scarce.

Our High Impact Packages are designed to help brands navigate Q4’s crowded landscape by combining format, placement, and relevance into a single, powerful solution.

And look, we get it, Q4 budgets are precious, and every dollar counts…

So this fall, we’re offering a discount of up to 25% off our standard rates, providing advertisers an opportunity to maximize attention and performance while staying cost-effective.

We’ll turn fleeting consumer focus into meaningful engagement, making your Q4 campaigns smarter, sharper, and more effective.

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Q4 is short. Your brand story shouldn’t be. Get in touch with our team for more details.

[email protected]