Snigel and Publisher Collective Combine to Create a Global AdTech Leader

Big news from the Snigel team! We’re teaming up with Publisher Collective in a strategic merger that’s going to take things to the next level. This partnership will open up exciting new opportunities for the publishers we work with.. You can read the full, formal announcement below—but trust us, we’re thrilled about what’s coming next!

Snigel and Publisher Collective Combine to Create a Global AdTech Leader

Dublin, Ireland 11th February 2025: Snigel Web Services Limited (“Snigel”) and Publisher Collective are pleased to announce they have agreed a strategic merger.

This merger expands the combined group’s capabilities and market presence, strengthening its position as a leading provider in the publisher monetization sector.

This new entity will integrate Snigel’s proprietary AI-powered technology platform, AdEngine and its global Ad Operations resources with Publisher Collective’s expertise in the gaming and entertainment sectors.

Together they will build on their joint portfolio of over 600 websites that serve over 10 billion ad impressions every month.

Additionally this merger grows their international direct sales force which sells higher yielding advertising campaigns directly to brands and agencies, providing even more value to their publishers.

The combined business will continue to be the exclusive partner for the Network N Media business supporting their leading gaming properties, including PCGamesN.com and PocketTactics.com.

The terms of the transaction have not been disclosed.

Christian Jeschko, CEO of Snigel said:
“This partnership marks a significant milestone in our mission to empower publishers with the tools and support they need to thrive in a competitive landscape. The skills and technology within the combined business allows us to do more for our publishers and support them as they scale their audiences.”

Tim Edwards, CEO of Publisher Collective said:
“By joining forces with Snigel, our publisher partners get access to their market leading programmatic stack alongside our existing direct sales teams. We’re confident that together, we’ll be delivering the highest performing monetisation in the market. We’re delighted that our owned and operated media business, Network N Media, will continue to be represented by the combined entity moving forward.”

Media enquiries: [email protected]

About Snigel

Snigel is a leading advertising technology company that helps digital publishers maximize their ad revenue through programmatic advertising. Founded in 2012 by former Google executives, Snigel manages monetization for more than 400 websites. By combining AI-powered ad optimization technology with fully customized ad strategies and dedicated account management, Snigel ensures publishers get the most value out of every ad impression. Headquartered in Dublin, Snigel operates with a global team across Europe.

For more information, visit www.snigel.com.

About Publisher Collective

Publisher Collective is a global advertising platform with publisher values. They help games and entertainment communities grow by delivering monetization that works and connecting brands with engaged audiences worldwide. Headquartered in Bath, UK, their team operates both in the U.K. and the U.S.

For more information, visit www.publisher-collective.com.

We couldn’t be more excited about this new chapter. By combining our tech and expertise with Publisher Collective’s know-how in gaming and entertainment, we’re set to bring even more value to our publishers. We’ve got big plans ahead, and we can’t wait to share what’s next—watch this space!

‍