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Still finding your footing with GA4? We’ll provide some relief for a few common headaches publishers might have found in the transition.
We break down who makes the laws, how they’re enforced, and who’s affected in our blog about the ins and outs of USA privacy legislation.
The right ad network is a great option to monetize your site, but ad networks are only one facet of the programmatic advertising ecosystem. Technically speaking, ad networks bundle publishers’ ad space to sell to advertisers; however, the term is
Media.net and Ezoic are both popular header bidding partners, meaning they handle programmatic advertising for you. Our company Snigel also offers a header bidding solution, so we’ve thought a lot about what features or characteristics make a good header bidding
Your ad monetization strategy is the approach you take to earn ad revenue from your site. Specifically, it includes decisions like what ad tech and ad formats you use, the demand sources you connect to, and the way ads are
Each month we shout about one of our incredible partners. For January, we chatted with the biggest mobile gaming site in the world, Pocket Tactics.
Media.net and AdSense are two popular ad networks that publishers often like to compare. AdSense, of course, is arguably the most popular ad network, but Media.net is also popular and is not just an ad network (which aggregates ad inventory),
What’s coming down the programmatic pipeline in the next year? Check out our predictions for what’s trending in 2024.
After the hubbub of the holiday season, you’re likely to see your ad revenue die down. But when will it pick back up?
Many publishers ask which ad networks pay the highest cost-per-mille (CPM) in the hope of finding an ad partner that will maximize their revenue. It’s an important question, as there are many ad networks out there and it’s not easy to figure out which will pay the most.