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Your ad monetization strategy is the approach you take to earn ad revenue from your site. Specifically, it includes decisions like what ad tech and ad formats you use, the demand sources you connect to, and the way ads are
Each month we shout about one of our incredible partners. For January, we chatted with the biggest mobile gaming site in the world, Pocket Tactics.
Media.net and AdSense are two popular ad networks that publishers often like to compare. AdSense, of course, is arguably the most popular ad network, but Media.net is also popular and is not just an ad network (which aggregates ad inventory),
What’s coming down the programmatic pipeline in the next year? Check out our predictions for what’s trending in 2024.
After the hubbub of the holiday season, you’re likely to see your ad revenue die down. But when will it pick back up?
Many publishers ask which ad networks pay the highest cost-per-mille (CPM) in the hope of finding an ad partner that will maximize their revenue. It’s an important question, as there are many ad networks out there and it’s not easy to figure out which will pay the most.
Monumetric and Mediavine are two well known options in the header bidding space that work well for many publishers. However, it’s not always easy to know which solution is the best fit because the right one for your site depends
We believe in only bringing the best products to our partners. Find out how you can use site testing to make your tech stronger.
As avid gamers, we’ll take any opportunity to attend a gaming convention. Here’s a list of our favorite conventions from 2023.
We’ll break down our newest venture, the Titan Program, and why it’s so important for advancing new ad tech.
