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Google Open Bidding enables publishers to invite demand partners to a unified, server-to-server auction to bid for impressions. Previously known as Exchange Bidding in Dynamic Allocation (EBDA), Open Bidding operates in Ad Manager and offers reporting, trafficking, and billing. This

Supply Side Platforms (SSP) manage the programmatic ecosystem's ever-expanding number of AdTech platforms and variables. Changing fill rates, yields, price floors, and brand safety would be impossible without these wholly automated platforms. Nowadays, there is no sizable online publisher out

Cumulative Layout Shift (CLS) plays an important role in measuring visual stability on a web page - here's everything you need to know!

The Publisher Collective network currently oversees the advertising, SEO, and more, of over 150 different websites. It's a complex machine, one that requires all manner of experts to be involved and working in tandem – so this series is designed to give a little bit of background to the people who keep Publisher Collective running behind the scenes.

The internet has provided new avenues of income for those who are willing to dedicate their time and efforts. One such way to make money off the internet is by becoming a content creator or publisher. According to a report

Ad servers are one of the crucial components within the publishers’ ad setup. In this guide, we will break down the types of ad servers you can use and will show how they work. Most importantly, we will review and

Our brilliant team carries out the day-to-day running of the sites within the network, as well as onboarding new clients, and tracking results of various campaigns and projects.

But one thing we haven't talked much about is the people who help keep our Publisher Collective running each day, from onboarding new sites to building out tools that help our partners achieve even better results.

For businesses operating in the digital age, online advertising plays an important role in any marketing strategy. The same can be said for search engine optimization, or SEO. Both digital ads and SEO can help customers discover your business and