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Bid shading is currently a hot topic in the world of programmatic advertising, and with good reason. It offers advertisers an algorithm-based way of paying the lowest possible price for a publisher's ad inventory. Bid shading algorithms are so effective
Everything you always wanted to know about SPO, but were afraid to ask. If you've worked anywhere in the vicinity of ad tech for the last...
To put it simply, audience insight is the identification of audience perceptions, motivations and preferences relevant to behaviour, products
Revenue experts estimate that mobile apps will generate a revenue of $935.2 billion by 2023. And, even though a recent study found that mobile users spent 88% of their time on apps, only 10% of app publishers monetize their traffic
Multiple Customer Management, what exactly is it and what does it mean for you?
A single page application is a single-page website format, whereby most of the information that features on the site will stay exactly ...
A Data Management Platform (DMP), as the name suggests, is a software platform used for the collection and management of data. DMPs allow...
Have you heard the expression "data is king" before? Allow us to complement it by saying that consent is the queen and advertising is the kingdom. Today, we'll introduce you to consent management and tell you all about its importance
When it comes to the question of Google Ad Manager vs AdSense, it turns out that while both are powerful ad platforms that offer a high revenue potential, they differ in the manner they approach and manage ads. Google AdSense,
The triple danger of new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are forcing publishers to reconsider their data collection strategies. First party data collection can be the most straightforward strategy publishers can employ
