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Search traffic is down. Here's how tech publishers can increase ad revenue by improving on-site performance and adapting to AI-driven changes.
Discover expert strategies for ad placement and viewability tailored for sports publishers. Learn how to optimize ads for maximum revenue without disrupting the fan experience.
Smart ad refresh can boost revenue on high-engagement sites like puzzle and game platforms. Learn how to avoid bid duplication, short refresh intervals, and other common pitfalls.
We delve into how you, as a site publisher, can boost your content, audience and revenue with Health & Wellbeing monetization
How to Maximize Monetization for Gaming Publishers Without Losing Focus on Content
The gaming industry is still buzzing weeks after this year’s Summer Games Fest which delivered two hours packed with trailer after trailer for heavy-hitters like Resident Evil: Requiem, Lego Party!, and Wu-Tang: Rise of the Deceiver.
Learn the key differences between DSP vs SSP, and what they mean for publishers looking to improve ad revenue.
Learn what a demand side platform (DSP) is, how it fits into programmatic advertising, and why publishers should care, explained in plain English with real-world examples.
Learn what bad ads are, why they appear in programmatic advertising, and how Publisher Collective works to keep them off your site.
Curious about what header bidding is and how it works? This guide helps publishers understand header bidding and its advantages over traditional ad selling.