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Learn what a demand side platform (DSP) is, how it fits into programmatic advertising, and why publishers should care, explained in plain English with real-world examples.
Learn what bad ads are, why they appear in programmatic advertising, and how Publisher Collective works to keep them off your site.
Curious about what header bidding is and how it works? This guide helps publishers understand header bidding and its advantages over traditional ad selling.
Learn what adtech is, how it powers the ads on your site, and why it matters for your revenue. A simple guide for publishers starting out with monetization.
New to ad monetization? Learn what adtech is, how it works, and what every publisher should know, explained in plain English.
New to programmatic advertising? This beginner’s guide explains how it works, why it matters, and how it helps publishers boost revenue.
Before we talk about email hashing, we first need to discuss the context – the history of third-party cookies. Cookies were originally invented to help websites track their visitors and what sites their visitors previously visited. They essentially function as
If you’re running video ads on your site, you’ve probably come across two familiar acronyms: VPAID vs VAST. Maybe you've used one or both without thinking much about it—or maybe you're not sure which one makes sense for your setup.
Between AdTech and antitrust trials against Google, the Privacy Sandbox reversing course on cookie deprecation, and AdSense shaking up its revenue model, 2024 was anything but quiet for the AdTech industry. We’re not claiming to have a crystal ball, but
Snigel and Publisher Collective form a strategic merger to open up exciting new opportunities for the publishers they work with.
