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As a publisher, you might have come across the advertising terms eCPM and CPM and assumed they mean the same thing. It's a common mix-up, but there’s important differences between the two. In this post, we'll dive into what eCPM

If you’ve only known digital advertising as it is today, you might find it hard to imagine that not too long ago—maybe 15 to 20 years—buying ad space meant endless phone calls, contracts, and manual placements. It was a time-consuming

After over four years of working towards it, Google has finally relented and scrapped the removal of third-party cookies but there’s a catch. Google is now proposing that users have the choice to opt in, or out, in the Chrome

We've simplified cross-platform promotion so you can meet your user at every opportunity, every step of the way.

Few independent games have had the cultural impact Minecraft has over the last 15 years. We’ll explore what put Minecraft on the map.

On July 22, 2024, Google announced that it was no longer deprecating third-party cookies in Chrome. This marks a significant shift in Google's approach to user privacy and online advertising. To be fair, the whole process hasn’t exactly been an

Each month we shout about one of our incredible partners. For August's Partner Spotlight, we talked longevity with The Fighters Generation.

If you've been in the digital advertising game for a while, you've likely encountered the terms CPM (Cost-Per-Mille) and CPC (Cost-Per-Click). Recently, Google AdSense shook things up by switching their payment model from CPC to CPM. This move aims to

As a publisher, you’ve probably heard that ad viewability is a critical factor if you’re looking to maximize your ad revenue. But what exactly is ad viewability, and how does it impact monetization? In short, ad viewability measures whether a

By understanding how users arrive on your site and move through your content, we’re able to map the user’s journey to keep them on site.