Publisher Collective Press Release

Publisher Collective Launches Unified Market Proposition Built on Collective Intelligence

London, UK, 2nd September 2025, Publisher Collective, the digital advertising business formed through the integration of Snigel and Publisher Collective, today announces the launch of its new market proposition:

Collective Intelligence. Performance Without Compromise.

The launch marks a significant evolution for the business, combining vertical expertise, programmatic infrastructure, and audience insight into a single offering designed to meet the real challenges media buyers and publishers face today.

Publisher Collective combines what it calls Collective Intelligence; category expertise, audience understanding, and actionable insight, to deliver smarter, more sustainable results without compromising user experience or monetisation quality.

“We’re coming to market with a proposition that media buyers and publishers have long been asking for: deeper insight, stronger performance, and a partner who truly understands their world,” said Christian Jeschko, CEO of Publisher Collective. “This isn’t just a branding exercise - it’s a rethinking of what strategic partnership in advertising should look like.”

From Deep Specialism to Strategic Scale

Initially recognised for its strength in gaming, Publisher Collective has expanded its vertical-first model across a curated set of high-performing content categories,  including technology, health & wellbeing, education, and lifestyle.

Each vertical functions as a curated collective of aligned publishers, content, and communities, selected for shared audience traits, high engagement, and commercial potential. These intelligent collectives are connected by behaviour and insight, enabling smarter planning and stronger results.

“Gaming showed us the value of going deep, not broad,” said Andrew Church, Commercial Director. “We’ve taken that thinking and built a model that connects the dots between content, audience, and advertiser intent. That’s what gives our partners a real strategic edge.”

A Smarter Model for Modern Advertising

Publisher Collective’s new proposition is built to serve both sides of the ecosystem, and to solve the disconnect between platforms, data, and outcomes. Whether it’s the fragmentation of media, pressure on margins, or the increasing demand for real insight, the model is designed to offer clarity, control, and long-term value.

The evolved offering includes:

• Category Expertise: Deep understanding of content, context, and commercial models across verticals.
  
  
• Audience Understanding: Insight into who the audience is, what they care about, and how they behave across curated content environments.
  
  
• Actionable Insight: Strategic clarity that goes beyond reporting, empowering smarter decisions across media, content, and monetisation.
  
  
• Performance Without Compromise: Outcome-focused delivery that protects UX and optimises both campaign results and publisher revenue.
  
  

Powered by Snigel’s proven ad stack, including server-side header bidding, AI yield optimisation, and real-time reporting, the infrastructure supports speed, transparency, and scale without sacrificing quality or user trust.

“Advertisers want more relevance. Publishers want more value. And both sides want simplicity without losing control,” said Darryl Grant, Global Sales Director. “We’re bringing intelligence to the infrastructure, not just more pipes and pixels.”

The Ecosystem, Reimagined

The Publisher Collective network currently includes over 350 publishers and monetize more than 1.5bn page views each month. Its connected approach gives advertisers access to highly engaged, high-intent communities, and gives publishers the tools, data, and support to maximise their revenue without compromising experience.

“We’re not just aggregating content,” added Jeschko. “We’re building intelligent collectives that move the industry forward, and creating a model that puts strategic alignment back at the centre of advertising.”

What’s Changing, and What’s Not

All commercial and market-facing activity will be conducted under the Publisher Collective brands, whilst the Snigel brand provides the technical capacity to support platform integrations and legacy contracts

Publisher Collective's go-to-market narrative, brand identity and website are live, complete with additional product capabilities, solutions and verticals.  

To explore partnership opportunities or learn more, visit publisher-collective.com or contact [email protected].

About Publisher Collective

Publisher Collective is a digital advertising business that helps publishers grow revenue and advertisers run better campaigns. With the integration of Snigel and Publisher Collective, the company brings together deep expertise in audience, category, and actionable intelligence to deliver advertising that performs without compromise.

With a focus on UX-first monetisation, premium ad environments, and real audience understanding, Publisher Collective connects brands to highly engaged communities across gaming, tech, lifestyle, health and wellbeing, education, and entertainment.

Founded in 2021, the company is headquartered in Bath and works with partners across EMEA, North America, and beyond.

Media Contact

Elysée Yhuel

[email protected]