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After years of teasing the third-party cookie wipe, Google has called off the cookie deprecation. What does it mean for publishers?

Each month we shout about one of our incredible partners. For July's Partner Spotlight, we sought out TheSixthAxis to talk about their site.

In the fast-paced world of digital marketing, connecting with your audience is more important, and more challenging than ever before...

We all know that adding video ads to your website can really bump up your revenue—sometimes by as much as five to ten times more than regular display ads. But despite this, many publishers hesitate to use them, worried about

How does dwell time affect your site metrics and search ranking? We're dissecting dwell time to build a better UX.

Real-time bidding (RTB) is the automated process of buying and selling ad inventory via live auctions. Header bidding enables publishers to offer their ad inventory to multiple ad demand sources simultaneously. In this guide, we go into more detail about

Wondering why your click through rate is climbing, but your revenue isn’t? We’ll explore the connection between the clicks and the cash on your site.

Ad networks, ad exchanges, ad servers — it’s difficult to keep track of all the terms used in digital advertising, particularly since these terms are often used incorrectly or mixed up within the advertising industry. So let’s start with some

More users are utilizing ad-block software and incognito browsing. How can you still monetize your ad-blocking audience?

In our experience, there are five factors you should consider when choosing a CPC ad platform (i.e., cost per click platform): Type of solution (e.g., ad network, header bidding partner): We recommend using a header bidding partner as it allows