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As a publisher, you put a lot of time and resources into making your site attractive to advertisers. You create top-notch content, optimize your site performance, and work on producing a positive user experience that keeps your audience coming back

Keeping your WordPress website in good shape is essential to give your users a browsing experience that is quick, safe, and easy. In this guide, we'll walk you through why optimization and auditing are so important and show you how

As most publishers know, advertising revenue fluctuates throughout the year. It’s a predictable pattern—some quarters boost ad earnings, while others, like the start of the year or the summer months, see a slowdown. In ad tech, this can be seen in an eCPM Seasonality.

In understanding the modern gamer, developers and advertisers will be able to better predict what strategies and genres perform the best.

As a publisher, you might have come across the advertising terms eCPM and CPM and assumed they mean the same thing. It's a common mix-up, but there’s important differences between the two. In this post, we'll dive into what eCPM

If you’ve only known digital advertising as it is today, you might find it hard to imagine that not too long ago—maybe 15 to 20 years—buying ad space meant endless phone calls, contracts, and manual placements. It was a time-consuming

After over four years of working towards it, Google has finally relented and scrapped the removal of third-party cookies but there’s a catch. Google is now proposing that users have the choice to opt in, or out, in the Chrome

We've simplified cross-platform promotion so you can meet your user at every opportunity, every step of the way.

Few independent games have had the cultural impact Minecraft has over the last 15 years. We’ll explore what put Minecraft on the map.

On July 22, 2024, Google announced that it was no longer deprecating third-party cookies in Chrome. This marks a significant shift in Google's approach to user privacy and online advertising. To be fair, the whole process hasn’t exactly been an