If you run a website and earn money from ads, you’ve probably heard the term adtech, but what is...

Every pageview on your site is a missed opportunity if you’re not capturing its full value. Too often p...

If you’ve been in the publishing game for a while, you’ve probably heard the term “programmatic adv...

Big news! We’re thrilled to announce Publisher Collective and Snigel are coming together in a strategic...

2024 was a fairly fraught year for the gaming industry. Overall, the number of casual and serious gamers ...

Monetization can be a great way for independent publishers to earn revenue from their content. With so ma...

Streaming can be an incredibly lucrative hobby for a select few, even becoming a full-time career for som...

There’s a lot that goes into determining the dollar amount an ad is worth. We’ve gone over a few diff...

In recent years, the gaming industry has undergone a dramatic transformation, evolving from a niche hobby...

Whether you’re a publisher or an advertiser, you’re working to market something to your user. It m...