DOOM: Dark Ages

Reaching core PC gaming enthusiasts isn’t easy, but it’s what we do best. That’s why we were tasked with building buzz and awareness for DOOM: The Dark Ages, making sure this highly anticipated title stayed front-of-mind with the most engaged, hard-to-reach gaming audience.

Precision Targeting and Impactful Content

We zeroed in on PC, Steam, and multiplatform audiences with smart, informative rich media that would resonate deeply. To amplify reach and engagement, we paired this with highly viewable display media formats, making sure DOOM: The Dark Ages was impossible to miss across key gaming touchpoints.

Delivering Communities

At Publisher Collective, we know PC gamers and we take pride in reaching this rich community where they’re most engaged. As the PC market continues to outpace consoles, connecting with these audiences is more important than ever.

Reaching PC gamers is one of our key specialties and it’s the challenge we’re uniquely equipped to help brands and agencies conquer.

DOOM’s DNA is legendary, and the PC platform has been at its core since day one. From the very first game, DOOM has fired up PC gamers like no other franchise. 

Our partnership’s bold message? It’s time to “Go To Hell.”

We brought that to life with high-impact media, rich media, and custom environments. Showing our core PC audiences that “Going To Hell” in DOOM: The Dark Ages is the ultimate PC gaming experience, and the best way to “Reign in Hell.”

Capturing the heart of the campaign and grabbing the attention of key audiences such as First-Person Shooter fans and DOOM devotees, we wanted to showcase that DOOM: The Dark Ages was and is, an unmissable PC experience.

Ready to raise hell with your next campaign? We know the way.