Capturing high-value gamers at scale
Mission
Execution
Results
To support Bushiroad in launching the highly anticipated Palworld Official Card Game, we designed a targeted media campaign connecting one of gaming's biggest IPs to the physical card game market. By leveraging our exclusive gaming network, we bridged the gap between active digital players and core tabletop strategists, delivering 1.5M+ high-impact impressions.
The challenge & mission
Our mission: Build brand awareness by reaching dedicated TCG (Trading Card Game) fans and Palworld fans, to build brand awareness and market reach for Palworld Official Card Game.
Reaching these individuals required two distinct audiences:
- Active video gamers: Digital players familiar with the franchise who may be new to physical card collecting.
- Core TCG strategists: Dedicated tabletop enthusiasts seeking deep tactical gameplay and high-value collectibles.
Strategic execution: Contextual media & takeovers
We executed a dual-audience marketing campaign built on high-impact visuals, precise contextual placements and content support:
Targeted site takeovers: Deployed premium, high-impact site takeovers across tier-one gaming publications and specialized TCG channels like Wargamer.
Contextual environment placement: Placed branded content directly within native reading environments where tabletop and video game audiences consume daily news.
Custom audience segmentation: Tailored ad placements to intercept active Palworld fans on digital gaming platforms alongside traditional TCG hobbyists.
Content support: Created written editorial content and videos for social media to support with overall game adoption, awareness and consideration.
Campaign impact
By placing tailored, high-impact content across premium gaming environments, the campaign generated over 1.5 million impressions and connected directly with high-intent users.
But the real story lies in how deeply those players engaged. In a landscape where digital attention spans are famously short, the creative held active audience interest for an average dwell time of over a full minute.
Coupled with an impressive click-through rate of over 0.50%+ the results proved that when branded content feels natural to the gaming experience, players don't just notice it; they actively tune in.
Results
Brand exposure
Delivered 1.5m + High-Impact impressions and 940k video impressions across top-tier gaming environments, securing prominent visibility where core target audiences spend their time.
Market penetration
Connected with 150k + unique users through tailored branded content, expanding reach while maintaining strict frequency and relevant controls.
High-intent interaction
Generated a CTR of 0.50%+, proving strong audience interest and effective creative call-to-actions.
Attention retention
Captured 1+ minute average dwell time, demonstrating that the content wasn’t just viewed by individuals but actively engaged with.
If you’re looking to capture high-value gaming audiences at scale, we’re the network for you.
We work with some of the biggest and the best gaming sites in the world. Get in touch with the team, and get your campaign in front of the audience you’re looking for.
"It's always exciting when a new publisher finds success with a new IP, which is exactly what happened when Pocketpair first showed the world Palworld. Translating that success into a physical TCG product is a huge win and we were delighted to partner with Bushiroad to show gamers that their favourite Pals are now available in card form"
