Case Study

Creating unmissable moments: Mecha BREAK

If there’s one thing we want to be known for, it’s our unmatched expertise in engaging PC and live-service gaming communities.

Mission

Activated a targeted, conversion-driven beta campaign focused on early adopters and high-intent PC players. For launch - strategy shift from discovery to total domination of premium gaming environments.

Execution

Create unmissable impact at key moments of player intent. Build momentum during the open beta and fully own attention at launch. Maximize share of voice among PC gamers and live-service audiences globally.

Results

Strong engagement across high-impact display and premium video formats Efficient reach into dedicated PC gaming and live-service communities High-quality exposure within trusted editorial gaming environments

Contributor

Julian Castillo

Senior Account Executive - USA

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We partnered with Liquid Advertising to power the open beta and launch of Mecha BREAK, delivering high-impact display media that dominated live-service gaming environments. By securing an unmissable share of voice across key gaming communities, we helped Mecha BREAK cut through the noise at its most critical release moments, driving awareness, momentum, and sustained player attention.

At Publisher Collective, we bring an in-depth view into passionate gamers and Games-as-a-Service communities, ensuring campaigns resonate with the players who matter most.

Our exclusive access to premium gaming editorial environments, that are trusted daily by players for news, reviews, and gameplay insights, combined with our proven ability to deliver high-impact and attention-grabbing formats, ensures campaigns cut through clutter at launch.

All of this is powered by data-driven audience and contextual targeting, specifically tailored to deliver both efficiency and maximum relevance at scale.

Creating unmissable moments

With the Mecha BREAK campaign, we wanted to create an unmissable impact at the moments of highest player intent, and build momentum throughout the open beta and fully own attention at launch.

The strategy focused on maximizing global share of voice among PC gamers and live-service gaming audiences, ensuring Mecha BREAK remained front of mind at every critical touchpoint.

Capturing demand

We activated a targeted, conversion-driven beta campaign aimed at early adopters and high-intent PC players, capturing demand as interest peaked.

At launch, the approach evolved from discovery to total domination, securing premium gaming environments to deliver sustained visibility and category-leading presence.

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Driving strong engagement

Across both the open beta and launch phases, the campaign delivered above-average performance against platform benchmarks. High-impact display and premium video formats drove strong engagement, while efficiently reaching dedicated PC gaming and live-service communities. This resulted in high-quality exposure within trusted editorial gaming environments, reinforcing brand credibility at scale.

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Are you looking to capture demand amongst PC, and live-streaming communities? We can help, get in touch for more details.

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