Ad block recovery delivers an 8% revenue increase for HelpDeskGeek.com
Mission
Execution
Results
Help Desk Geek is one of the best tech support sites on the internet. Each month, millions of users visit the site for its easy-to-understand guides and tutorials.
- Site was experiencing revenue loss due to ad blocking
- Wanted to get around ad blocking without using a paywall
- Recouped revenue lost to ad blocking while providing a good user experience
Challenge
In 2019, 46% of the US population and 41% of the European population used adblocking. These locations were responsible for the most valuable traffic on the site, so our team needed to find a way to recover some of this blocked ad inventory.
Approach
Snigel’s engineers developed an anti-adblock solution that allowed us to bypass the ad blockers used by a large portion of American and European visitors. This technology displays carefully chosen ads compliant with the Acceptable Ads standards to adblock users. These high-quality campaigns are personalized for adblock users in order to provide a better experience and additional revenue, without compromising on site speed.
Results
Snigel integrated adblock revenue recovery into our header bidding solution (AdEngine). This delivered an increase in revenue that didn’t compromise on user experience or site speed. As a result, the site was able to control its monetization and avoided implementing a paywall that would have led to negative feedback from users.
- 75% fill rate
- 18% increase in ad impressions
- 8% increase in revenue
