Case Study

Partnering with Capcom and Bilborg for the highly anticipated release of Monster Hunter Wilds!

Discover how our partnership with Capcom and Biborg brought Monster Hunter Wilds to life, using High Impact Creatives to engage console...
Monster Hunter Wilds

Mission

Our mission was to position Monster Hunter Wilds as a must-play adventure for all gamers, whether they enjoy solo RPGs or co-op gameplay with friends. Our campaign aimed to create a buzz-worthy launch while providing the essential information to help players dive into their journey as hunters.

Execution

Launch day saw us execute multiplatform Universe Takeovers, featuring a rebrand of the PCGN logo to align with Monster Hunter Wilds. We leveraged high impact Packages and branded content partnerships to maximize visibility and engage our target audience across multiple channels.

Results

Delivering over 3.9m impressions, with branded content viewed  1.6m times, maximising awareness and consideration
Contributor
Monster Hunter Wilds
Matty Brown
Account Director
Work with us

For the release of Monster Hunter Wilds, we teamed up with Capcom and Biborg to bring the game to life.By leveraging high impact creatives, we were able to immerse core Console and PC gamers in the vibrant world of Monster Hunter Wilds, reaching Publisher Collective's extensive audience and showcasing the game's iconic monsters.[caption id="attachment_5994" align="aligncenter" width="640"]

Monster Hunter Wilds - Galaxyboard

Monster Hunter Wilds - Galaxyboard via Video Games Chronicle[/caption]Our challenge was to raise awareness and boost sales for this highly anticipated title, targeting both loyal fans of the franchise and a whole new audience eager to explore the exciting world of Monster Hunter. Through our branded content partnership, we were able to guide potential players through the essential steps every hunter needs to take before embarking on their journey into the forbidden lands.To read more about what we do and how we do it, check out our case studies page.

Partnering with Capcom and Bilborg for the highly anticipated release of Monster Hunter Wilds!