Helping MSI connect with hardware consumers at the right moment
Mission
Execution
Results
When PC and Steam gamers are exploring the latest hardware news or diving into fresh gaming content, that's when they’re most open to discovering new brands and products. MSI knew that, and they wanted to be part of those key moments. That’s why they partnered with us.
With access to one of the most engaged PC and hardware audiences out there, we helped MSI deliver the right message, at scale, to the core gaming community.
A Trusted Voice, Smart Placement, and Real Impact
To help MSI stand out, our creative studio crafted a tech-savvy, approachable hardware review that broke down the differences between MSI’s motherboard models, highlighting key features and performance advantages for gamers making purchase decisions.
To maximize impact, we paired this with high-impact media placements across PCGamesN, from attention-grabbing homepage takeovers to persistent nav bar and in-article placements.
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MSI Solar Skin, featured on PCGameBenchmark[/caption]
This integrated approach ensured MSI remained top-of-mind during critical discovery moments which in turn delivered increased awareness and drove meaningful engagement through higher click-through rates.
Want to put your brand in front of engaged gaming and tech communities? We can help.
Partnering with MSI and linking the brand to our knowledgeable PC gaming consumer audience was an ideal brand-to-consumer opportunity. MSI was pleased with our campaign results and noted that our audience engagement was exceptional in comparison to other campaigns they had run in the past.
