Apex Legends x Publisher Collective
Mission
Execution
Results
To promote Apex Legends, we worked with T&P group to communicate Season 22's repositioning of the brand with a focus on driving new player acquisition and lapsed player revivals. This partnership took a multi-media approach to reaching key audiences, from featuring High Impact Packages with interactive elements across our gaming portfolio, as well as an Apex Legends x Opera GX browser takeover.
We deployed multiple different formats across our portfolio, reaching a range of specific audience groups. As these went live, we also staged an integration within the Opera GX browser that featured the Spotlight on the start page, inciting interaction from gamers beginning their browsing session. The Apex Legends x Opera GX landing page amassed over 21 million impressions across 3 days, reaching gamers in Germany, France, and the UK.
“OperaGX provided a unique platform to reach a highly engaged audience of gamers,” said T&P Group. “The browser's gaming-centric features and integrations resonated strongly with our target demographic, allowing us to showcase Apex Legends in an environment where users are actively seeking gaming content and experiences.”
Partnering with Publisher Collective on the OperaGX activity was a very interesting opportunity with positive results for the Apex S22 campaign. Their team's deep understanding of the platform, combined with their creative expertise and collaborative approach, allowed us to effectively reach and engage a highly valuable audience of gamers. We look forward to exploring future opportunities together.
