Rubicon Masterbrand
Mission
Execution
Results
For the launch of Rubicon’s 2024 Masterbrand campaign, the7Stars teamed up with us, Publisher Collective to effectively communicate with UK gaming audiences on through their multi-product video asset.
To further engage their target audience, and explore further success points, we leveraged our zero-party survey tool to collect valuable insights directly from the key demographic.
We engaged participants with questions around favourite drinks while gaming, preferences on carbonated brands, and of course preferences on flavors.
This approach not only deepened Rubicon's understanding of their consumers behaviours and attitudes, it also reinforced the effectiveness of future partnerships together.
Our campaign successfully reached UK gamers at scale, providing upper funnel awareness of the Rubicon brand to the populist gaming communities. Our zero party data delivered an additional 805,000+ impressions, and 1,185 total question responses. The survey provided Rubicon with insights into regular carbonated drink consumption, preference on drinks while gaming, and choices when occasionally choosing carbonated drinks.
