Throne & Liberty

We worked with Amazon Games to promote the Early Access and Launch phases of the new MMO title, Throne and Liberty. Our team created a multi-pronged approach to capturing the attention of MMO fans through video content, High Impact Packages, and influencer content, culminating in the creation and launch of our most immersive ad format yet, Astral Hub.

We utilized first-party data Audience Retargeting to provide solid leads on both PC MMO gamers and console MMO gamers. With this data, our design, video, and content teams worked to create a custom content package comprising of articles, longform and shortform video content, and a microsite on our largest PC site, PCGamesN. Readers were launched into the world of Solisium through on-scroll video content, links to game packs, and content carousels with in-game weapons and characters.

We also provided localization for English, French, and German players, attracting a larger audience of invested players. These efforts drove over 24 million impressions, not including the 2+ million views on video across multiple social channels. By splitting the campaign into Early Access and Launch phases, we were able to make players aware of the game before the game’s release, then drive them to engage with the content within the Launch phase.

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