LiveSoccerTV
Mission
Execution
Results
Live Soccer TV is the go-to platform for soccer fans seeking comprehensive, up-to-date information on where to watch live football matches. It offers real-time scores, lineups, stats, and alerts, plus comprehensive broadcast schedules for TV, radio, streaming, and on-demand coverage of leagues and tournaments, including women’s matches, in over 200 countries.
When they initially joined, their goal was to assess the performance of our ad units, including a video player, and our demand in comparison to their own. To achieve this, we conducted an A/B test pitting our ad units against theirs.
To evaluate how Publisher Collective’s ad technology could outperform their existing setup, LiveSoccerTV ran an A/B test for three weeks comparing three of our units—300x600, 336x280, and a NativePlayer video unit—against their own. This side-by-side comparison allowed for a clear, data-driven evaluation of our monetization impact.
After three weeks of A/B testing, our three ad units outperformed the publisher’s versions by generating 38%, 39%, and 17% more revenue, respectively, resulting in an overall revenue increase of nearly 95%.
"5 years of good performance - Been working with Publisher Collective to maximize ad revenue for the past 5 years. Very happy with their technical expertise, one-v-one access and results"
